We follow the same script as Sunday morning – sing songs and listen to a speaker – only we do a lot more of it. Why give up your entire weekend and pay $125 when you can just go to church on Sunday and get the same experience for free?
Unlike previous generations, humor, not music, is young men’s No. 1 form of self-expression.
Church used to be the place that saved your soul; today it’s the place that saves your messed up family.
The “core product” we’ve offered for centuries is falling out of favor with Americans. So we’re rolling out a new one. Unfortunately, this new core product is much more compelling to women than it is to men.