We follow the same script as Sunday morning – sing songs and listen to a speaker – only we do a lot more of it. Why give up your entire weekend and pay $125 when you can just go to church on Sunday and get the same experience for free?
The “core product” we’ve offered for centuries is falling out of favor with Americans. So we’re rolling out a new one. Unfortunately, this new core product is much more compelling to women than it is to men.