Why Men Watch 3-Hour Football Games, but Fall Asleep During a 45-Minute Sermon

Football GameAs I write this, the world is gripped with sports fever. Here in North America big-league hockey and basketball have just crowned new champions. The rest of the planet is focused on the World Cup, where the best soccer teams are battling it out for football supremacy.

Men are the primary audience for these sporting matches. So if men can sit through a 3 hour-long hockey game, why is it so hard for men to focus for a 45-minute sermon?